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Online to offline Brand commerce E-commerce Creative SMM/SERM Lead Ads Brandformance Production
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#SMM/SERM
Yves Rocher

CREATIVE MAILINGS

CREATIVE MAILINGS

Objectives

Increase the number of brand reviews

DECISION

Development of a list of bloggers and users, making reviews on cosmetics

Newsletter of brand products and control of feedback

RESULTS>240 bloggers in database,
>80000 comments, discussions and reviews,
>600 positive reviews