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Online to offline Brand commerce E-commerce Creative SMM/SERM Lead Ads Brandformance Production
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#SMM/SERM #Lead Ads
Sisley Paris

SUPPORT OF BRAND CHANNELS ON SOCIAL MEDIA

SUPPORT OF BRAND CHANNELS ON SOCIAL MEDIA

Objectives

Accounts promotion, growth of a loyal database of contacts

Attracting new customers to the online store

Saving the cost of lead for 10 months

DECISION

Regular / daily optimization campaigns and creatives (monitoring the effectiveness of advertising and user reactions)

Selection and creation of relevant targeting for TA for each brand product

RESULT>16k new contracts for 9 months with the same cpl,
>48% ctor (click-to-open rate),
>45% open rate