Objectives
Accounts promotion, growth of a loyal database of contacts
Attracting new customers to the online store
Saving the cost of lead for 10 months
DECISION
Regular / daily optimization campaigns and creatives (monitoring the effectiveness of advertising and user reactions)
Selection and creation of relevant targeting for TA for each brand product
RESULT>16k new contracts for 9 months with the same cpl,
>48% ctor (click-to-open rate),
>45% open rate
