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Online to offline Brand commerce E-commerce Creative SMM/SERM Lead Ads Brandformance Production
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Sisley Paris

BRAND PROMOTION IN THE NEW YEAR EVE

BRAND PROMOTION IN THE NEW YEAR EVE

Objectives

To create a need for a product on the New Year’s eve

To strengthen the image characteristics of the fragrance Eau Du Soir

DECISION

Segmented approach with different call-to-actions

Synergy of image and performance formats

RESULTS<50% BR,
>65% of users visited more than 3 pages,
>1,5% ctr on the stage conversion in social media,
92% new users on the site for the period of the campaign