Objectives
To create a need for a product on the New Year’s eve
To strengthen the image characteristics of the fragrance Eau Du Soir
DECISION
Segmented approach with different call-to-actions
Synergy of image and performance formats
RESULTS<50% BR,
>65% of users visited more than 3 pages,
>1,5% ctr on the stage conversion in social media,
92% new users on the site for the period of the campaign
