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#E-commerce #Creative #Brandformance
Fresenius Kabi

SUPPORTAN & FRESUBIN LAUNCH IN DIGITAL

SUPPORTAN & FRESUBIN LAUNCH IN DIGITAL

Objectives

Development of a digital campaign to support the launch of medical nutrition sales by a pharmacy-partner

DECISION

Mix of digital channels to increase product knowledge and generate customer traffic to the partner’s site

Narrow targeting: to the collected custom segments

RESULTS+156% growth of sales vs. the period without media support,
 +85% growth of search products requests,
+72% growth of sales on the partner site 

* for comparison the same period of the previous year is taken