Objectives
Development of a digital campaign to support the launch of medical nutrition sales by a pharmacy-partner
DECISION
Mix of digital channels to increase product knowledge and generate customer traffic to the partner’s site
Narrow targeting: to the collected custom segments
RESULTS+156% growth of sales vs. the period without media support,
+85% growth of search products requests,
+72% growth of sales on the partner site
* for comparison the same period of the previous year is taken
