Objectives
Launch of the online shop
Growth of the monthly profit
DECISIONS
Creation of the online shop
Seasons’s offers creation (Halloween, Black Friday, Cyber Monday, Christmas)
Regular optimization of indicators, competitive analysis, ongoing implementation and testing of new formats
MAIN TOOLS:
Targeted advertising in social media
Placement on price aggregators
Context advertising, retargeting
RESULTSOrders increasing from the first month of launch and before the last x9
Visitors increasing from the first month of launch and before the last x5,7
DRR (share of advertising costs) decrease from 44% up to 11% from the first month of launch and before the last
increase of monthly income from the first month of launch and to the last x7,4
