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Online to offline Brand commerce E-commerce Creative SMM/SERM Lead Ads Brandformance Production
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#Online to offline #Creative #Brandformance
Yves Rocher

LAUNCH DOOH NEW YEAR OFFER

LAUNCH DOOH NEW YEAR OFFER

Objectives

Increase offline traffic to boutiques

DECISION

Launch of digital outdoor advertising on billboards next to the boutiques

Targeting for TA

Target analysis

RESULTSBoutique reach increase* x3,5
Conversion In boutique reach >1,4%
Banners CTR growth* x5

* Compared to those, I didn’t see DOOH * Benchmark 0,8-1%