Objectives
Increase offline traffic to boutiques
DECISION
Launch of digital outdoor advertising on billboards next to the boutiques
Targeting for TA
Target analysis
RESULTSBoutique reach increase* x3,5
Conversion In boutique reach >1,4%
Banners CTR growth* x5
* Compared to those, who didn’t see DOOH * Benchmark 0,8-1%
