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Online to offline Brand commerce E-commerce Design SMM/SERM
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#Online to offline
Kapitoliy

Web-to-store campaign

Web-to-store campaign

Objectives

Drive new customers to the shopping and entertainment mall Kapitoliy via online advertising; measure "online to offline" customer cost.

Solution

New segments creation by NPO Analytics : Kapitoliy frequent offline visitors, "look-alike" audience, regular consumers of neighborhood shopping centers near Kapitoliy. Showing advertising to these 3 segments.

Creation of geotargeting and interest-based audience groups. 

RESULT Transparency of the customer cost "online to offline"; those who were exposed to online advertising spent 26% more time at the mall compared to the average; NPO Analytics segments were 30% more efficient than others.