E-commerce Brand commerce Online to offline Creative SMM/SERM Lead Ads Brandformance Production
#Online to offline #E-commerce
Yves Rocher

Bonus program VKontakte

Bonus program VKontakte


Traffic stimulation in Yves Rocher shops during the pre-New Year period, testing of the new tool Vkontakte


Creating a chat-bot in Yves Rocher Russia brand community.

Mechanics development of the user interaction with the chat-bot: to send a photo of a purchase receipt, to receive VKontakte bonus and to exchange it for gifts or stickers.

RESULTMore than 3 million impressions, 3,384 receipts received, 12% - conversion rate from the beginning of the dialogue to sending a receipt.