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Online to offline Brand commerce E-commerce Design SMM/SERM
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#Online to offline #E-commerce
Yves Rocher

Bonus program VKontakte

Bonus program VKontakte

Objectives

Traffic stimulation in Yves Rocher shops during the pre-New Year period, testing of the new tool Vkontakte

SOLUTION

Creating a chat-bot in Yves Rocher Russia brand community.

Mechanics development of the user interaction with the chat-bot: to send a photo of a purchase receipt, to receive VKontakte bonus and to exchange it for gifts or stickers.

RESULTMore than 3 million impressions, 3,384 receipts received, 12% - conversion rate from the beginning of the dialogue to sending a receipt.