Objectives
Traffic stimulation in Yves Rocher shops during the pre-New Year period, testing of the new tool Vkontakte
SOLUTION
Creating a chat-bot in Yves Rocher Russia brand community.
Mechanics development of the user interaction with the chat-bot: to send a photo of a purchase receipt, to receive VKontakte bonus and to exchange it for gifts or stickers.
RESULTMore than 3 million impressions, 3,384 receipts received, 12% - conversion rate from the beginning of the dialogue to sending a receipt.
