RU FR EN
Online to offline Brand commerce E-commerce Design SMM/SERM
close
#E-commerce
Yves Rocher

Урожай скидок - April 2017 Campaign

Урожай скидок - April 2017 Campaign

Objectives

Online orders, decrease of Cost per Order, increase of new customers share

solution

Creation of unique custom segments by exploiting 1st, 2nd & 3rd party data combined in a media strategy which takes also into consideration the inventory, the contextual and behavioural data

Premium media buying and priority impressions via private deals on the biggest Runet resources

Brand safety and ad viewability guaranteed

Implementation of technologic solutions such as dynamic retargeting template

Frequency and cover optimization

Behavioural targeting on competitor’s customers