Position the brand as a skin care expert, inform the target audience about the skin diagnosis in store, sell the Serum Vegetal skin care.
Design and production of the promo website and advertising materials.
Communication strategy with different messages for each segment of audience.
Media strategy with TV synchronisation and geo targeting.
RESULT More than 1,5M users have watched 100% of the video ad, reach > 15M users, 250 000 clicks